In Conversation With Norman Foster: “Design Is a Social Agenda”
Released on 09/26/2025
I'm Norman Foster.
I'm here in our main studio in London,
and I'm answering questions from AD, Architectural Digest.
I'd always been interested in buildings,
but it was really,
I discovered at the age of 20
that it was possible to study architecture.
And although I didn't have the qualifications
for a university.
The university made a special exception for me.
So I did the architectural degree course,
but at the end of it
I got something called a diploma.
So it was a very good arrangement.
We're all of us fired by the
prospect of design and realizing design.
At the same time,
we question, we challenge,
and wherever possible we innovate.
We try to make change for good,
but we're always aware of the historical dimension.
whether that's cities in crisis,
which always bounce back more strongly,
whether that's Lisbon, earthquakes,
the birth of seismic structures.
Whether it's cholera, London, New York,
realizing the Reservoir Central Park,
creating the Thames Embankment,
modern sanitation.
Whether it's the great fire of London
that created the terraces.
In all of these cases,
and I could give you more examples,
the lessons of history is that
cities bounce back stronger.
We were really quite desperate for work.
We were in a, something called a bedsit,
a very small apartment,
that was our office.
I was teaching part-time,
my late wife because Wendy
and I founded the practice,
she was working in an architect's office
and I was teaching part-time.
And one of the students,
his father worked in Docklands
and said, I know that Fred Olson,
the shipping company is talking to builders
about a shower block, a bathroom
on the site,
and I could get you a meeting with the dock manager.
Now that when you think about it is
perhaps the most humble project that you could imagine.
And I went for it.
Design is really the social agenda.
Design is to improve the quality of our lives,
improve it materially, improve it spiritually.
It's about concepts of beauty.
It's about convenience
and technology that is the means
to those social ends,
which is about innovation.
And of course, that's linked to sustainability.
And sustainability is linked to nature
because if you are working with nature,
you are reducing energy.
You are creating healthier buildings.
We have been using AI for some time.
That technology is not new, of course,
it's much more powerful, has greater capability.
We've seen since starting in practice,
everything was hand drawn.
It's now on a screen
and all the themes of sustainability.
At that time, that was a fringe activity.
Now it's absolutely mainstream and normal.
So with time,
the context has changed,
but we have not changed in terms of our philosophy.
The human element, the contact,
if you were commissioning a building
or if you were a user in a building,
you would have needs,
we would have a conversation about that.
If it's a city, it's a community.
And if you are using the power,
the digital power
to be able to show how making a positive change here,
planting more trees here,
changing the traffic pattern,
you don't have to do it
to find out whether it's as effect.
You can actually anticipate that by modeling it.
So all of these tools can engage a community in a bottom-up
approach to making changes to make
the city more healthy.
Go for any project
which presents an opportunity to design.
And nothing can be too humble.
The young individual
or individuals who are starting a practice,
nothing is wasted.
Dare to take risks
and don't be ashamed of failure.
Failure is only
bad if you don't learn from it.
So if you really do it well, nothing is wasted.
So if you enter a competition
and you don't win that competition,
if you've really done justice to it,
you'll learn something
and that will then inform something else.
And with the passage of time,
I guarantee you will look back
on that time when you were really sad and depressed.
My God, you know, we've lost.
But the reality is
that you may not have won the competition,
but you've won something more precious.
They always was one project for
a national German athletic stadium
that would've been built in Frankfurt,
and it was the end of
that analog period.
So everything was done by hand.
And there probably several thousand little kind
of model people in that stadium.
And the engineer who worked with me on that project,
Jack Zunz, sadly no longer with us,
said, Norman, in my career,
if there was one project
that I'd really like to see built, it's that project.
It's a very, very difficult question
because as you say,
it's almost like saying,
choose your favorite child.
I'd probably come at it more obliquely.
I start to say,
well, if I think of one project
that perhaps ticks more boxes than any other,
I think the Reichstag,
in terms of its historical dimension,
the way in which it seeks
to wipe out a past
that was pretty awful in terms of
historic background.
So in a way, it is erased
and it's erased by Jeanne-Claude and Christo
with the wrapping, in a way,
a symbolic new life.
But then that cupola with its cone,
which reflects natural light
and which extracts air,
pulls air through the building,
is part of the ecology,
which makes it virtually a zero carbon building.
So it's a clean energy manifesto.
And this is going back to the 1990s,
but above all it is democracy in
action on the skyline.
And the public are symbolically above the politicians
who are answerable to them.
I probably select the Sainsbury Center
because it was the first public building,
and it's about culture.
It's about bringing together public galleries
with a teaching facility
for students all under one roof.
And it was for Lord and Lady Sainsbury,
who became Bob and Lisa,
and were like the grandparents that I never had.
So there's a very personal dimension to
that building.
And then I'd start
to say the same thing perhaps about the Millennium Bridge
and the way in which it connects the
prosperous North Bank,
the financial heart of London,
with traditionally the poorest South Bank.
So it's a social equalizer,
but it's also about pedestrianization.
It's about a new perspective on the river
and a new kind of suspension bridge.
And that's had a dramatic effect,
not only on south itself,
socially, it's brought more people in.
Its created hotels, jobs,
but it's also increased St. Paul's in terms
of its attraction,
modern in terms
of the number of visitors.
So again, working at many levels.
In Madrid, in 2017,
there was a big event in the Opera House.
2,000 young people.
And one person said, Norman Foster,
what advice would you give to
somebody graduating?
And I, without hesitation,
because it was instinctive,
I said the advice
that I would give myself, stay a student.
And then what do I mean by stay a student?
I mean, dare to challenge,
dare to question,
be curious, be hungry.
But above all, be humble.
Starring: Norman Foster
Director: Jakob Powell